Food and agriculture’s ability to innovate, grow and thrive in the future depends on the foundation of public trust. It is a business risk and opportunity that needs strategy, investment and resources with a long-term commitment. The best way that we can describe public trust is: When people believe in and have peace of mind in food and farming in Nova Scotia. Public trust in this space is about connecting on shared values and trusting a whole system that gets food to fork. You will find resources and tools, for the whole food system, here to help you build and deepen trust with Nova Scotians around food and farming.

“Trust is the most important business and brand asset you manage, especially in relationships with customers, clients, employees, and stakeholders.”-Aespire.